Glossary
Fair patterns
Also: bright patterns
Designs that actively protect the user's interest — the constructive counterpart to dark patterns.
Fair (or ‘bright’) patterns are the mirror image of dark patterns: clear pricing, honest defaults, visible odds, frictionless cancellation, spend caps, and reality checks. They are the practical menu of remedies a studio can adopt as a design-review standard.
See also
References
- Potel-Saville, M.; Da Rocha, M. (2024). From dark patterns to fair patterns? Usable taxonomy to contribute solving the issue with countermeasures. Privacy and Identity Management. Springer. doi.org/10.1007/978-3-031-61089-9_7 · citing patterns