pricing
5 patterns tagged with this topic.
M4Medium
Bundle anchoring & decoys
Tiered packs are priced to steer players toward a 'best value' middle option through anchoring and decoys.
Interface interferenceEvidence: ModerateServes business
I8Medium
Comparison prevention
Making it hard to compare prices, odds, or options so players can't judge value.
ObstructionEvidence: ModerateServes business
M23Medium
Early-buyer penalty / retroactive markdown
Players who buy early at full price are penalised when the same content is later sold cheaper or given away.
Monetary / randomisedEvidence: EmergingServes business
M16Medium
First-charge discount lure
A one-off, heavily discounted first purchase that converts non-payers into payers, then reverts to full price.
Monetary / randomisedEvidence: EmergingServes business
I1Medium
Hidden costs
The true cost of a purchase is revealed late, or never.
Sneaking / HidingEvidence: ModerateServes business